IMCA recently announced its new conference and education strategy. Nearly every financial media, product, or service provider has attempted to grow revenues through organizing conferences. So why would IMCA give out its secret sauce?
It’s a good question. One of the keys to a successful strategic position is that it is difficult to replicate. Not only am I happy to share the strategy with our competitors, but I’m happy to share how IMCA defines and develops strategy. Many of IMCA’s stakeholders are instrumental in designing or refining organizational strategy for their teams, practices, small or large businesses, so maybe this blog post will prove informative and helpful.
What is Strategy Several years ago, IMCA engaged the talents of Berkeley strategy professor Paul Tiffany, who, in his epic tome, Business Plans for Dummies, defines strategy using the ancient Greek term, “strategos,” which combines the Greek term for army (stratos) and leading (agein). Literally, “the art of...